Posts Tagged ‘Search Engines’
Your Business In Google Top Search Results
Google Local Searches – Top Results
Most business owners don’t realize you can get your business listed among the top 10 search results on Google front page. Once you have a website online and Google has successfully found and indexed it then it’s time to start promoting your site. Promoting your website could be considered a branch within search engine optimization; hence there are many other important factors that should be considered in making it possible for your website to appear in the popular searches of Google. Many locals keep lists of local businesses, and your business may already be listed. Make sure there is a link to your website within the listing.
It is ideal to have social networking accounts for your business in Facebook, Twitter, Linked In, etc. Make sure it contains a link to your website. Did you know you can create a company account on many of these sites? These sites may already be crawlable by search engines and the information you post there could be included in search results. These sites can also be helpful to keep a friendly dialogue open between you and your customers by giving them an informal means to communicate with you and your business. If your target audience is younger than 30 you should definitely embrace the social media website.
Add your business website in Google Maps listing. Quite often the top search result in Google will be a map showing local business listings, so this is a great way to get your business right at the top of page 1 in Google. While there are no clear instructions for how Google determines which businesses to list in the map that it shows in the search results, including relevant keywords in the business description and category seems to help.
Promoting your website is just a link in the search engine optimization chain. Be sure to consider all aspects of SEO in order to get great performance from your website.
How to Promote Your Website in Google Local
Google Local Searches – Website Promotion
Promoting your website is just a linkage in the search engine optimization chain. Consider all aspects of SEO in order to get great performance from your website. Even if your business doesn’t have a website, it is a good idea to submit it to online local directories. If this is done strategically and consistently, and you ask many of your happy customers to submit positive online reviews for you, you will have excellent chances that your business will show up among the top local online search results on Google, Yahoo and Bing.
There are a multitude of local search websites where you can submit your business address for free, ranging from Google Local, Yahoo Local and Bing Local to established directories like Yellow Pages and Super Pages, and city specific online guides like Yelp, Judie’s Book or Kudzu. The more online directories list your business, the better. We know that it is time consuming, but you can always outsource it to another internet savvy person.
Determine which popular searches you’d like to show up for and see what’s presently showing up. You may find some unexpected places that you can advertise in as well – e.g. it’s not unusual to find free directory listings in the search results.
There are simple ways to promote your website on Google. However you must perform other advanced SEO techniques to get higher and permanent rankings in search engines.
Search Engine Optimization for Local Businesses
Google Local Searches – SEO for Local Business
For brick-and-mortar businesses, it is very important to reach out to local customers. It is useless to reach global customers that can’t even visit your business office or store to avail of your products and services. Another reason why local search engine optimization is vital for brick-and-mortar businesses is that there is no way business owners can reach the local market if the information and content of their websites are not designed locally.
Local search marketing is not all about local Google maps. It may be true that Google holds a large chunk of the internet but it doesn’t own cyberspace. A third of it is dominated by local search engines. Social local search is where a big part of the crowd is. Social media is where the real conversations happen. Local social media is very prominent due to the personal views and reviews of the user’s experiences about anything and it may include your products and services. Word of mouth marketing is very effective in social media such as Twitter and Facebook.
An online business is different than a local business. This is where many local business owners miss the mark in marketing their business online. First of all, they do not see the potential of building a website that is a business unto itself. It may be an extension of your local business, but someone half way around the world finding your website online won’t care. Their experience is strictly linked to the experience they have through their mouse and keyboard.
Local SEO is not just about attracting people to your site but pulling the right people who are serious about your business. Think of the keywords a possible client would type if they want to buy a product or get a service. Put yourself in your customer’s shoes as to better understand them.