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How to Improve Your Business and Get High Rankings in Google Local Searches
Google Local Searches – Rank High
One great thing about listing your business in Google local search is that because it’s free. As a business owner, you’d probably agree anything that doesn’t help grow your business is a waste of time. Sadly, most business owners get poor or no results from their local search listings because they don’t know what they’re doing.
Google uses a computer program algorithm based on number of factors as the immeasurable size of the internet prevents any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search engine optimization consultants learn what Google apparently likes and doesn’t like from the observable behavior of internet search results. Google Maps algorithm is different from the algorithm that anoints one site over another. It’s also slower to update.
Many small businesses get leads and interested inquiries from a local business listing even if they don’t have a website URL. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of its spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.
One of the factors that seem to be at play is if your location is close to the city center. Unfortunately, Google doesn’t seem to be able to determine the distance between the user’s location and the businesses. So, they use the city center as a substitute. As there is no way you can change your address easily, there may not be much you can do about this.
You can boost your ranking within local search by registering with various free yellow pages and directories. Registering for review sites like yelp.com can also help.
Finally, it seems that uploading photos in your listing boosts your ranking. Show a photo of your storefront, happy customers using your product or service, and the owners or workers. All of these things can help.
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