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Greater Impact of Local Reviews
Google Local Searches – Reviews!
Smart business owners and marketing departments are aware of some basic facts that people nowadays, particularly the younger generations use telephones or mobile phones, laptops or desktop computers to not only search for a business, but also to read reviews, get directions to that business, finds discount coupons, look for special offers and also to compare competing businesses within any market.
Local businesses are unlikely to be able to forget their real-world location. Many businesses seem to concentrate on the big picture with their internet strategy and leave the small picture for their local marketing strategy to deal with. This can be a big mistake.
Local search should be a big part of a site’s search engine optimization if the business has any local connections. For businesses with a strong local focus, SEO needs to extend beyond the usual techniques to embrace off-page factors that have a profound local impact. These are things like Google local search reviews.
The review functions on these popular local search tools serve as the online equivalent of word of mouth. In the real world, word of mouth has a big impact on local businesses. If someone comes into your restaurant and has a great meal, the story they tell their friends will see you getting more customers. Local reviews have an even greater effect, because the story is told not only to the customer’s friends, but also to everyone else who is looking for your business. It’s the equivalent of the customer scrawling their opinion on your shop window.
Reviews can be both good and bad for a company; good reviews can increase traffic to ones business, bad reviews on the other hand can damage a business reputation. Although reviews are overall mostly positive, some unhappy competitors might try to harm a business by posting nasty reviews, and the only way to make up for bad reviews is to offset them with positive ones.
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