Google Local Dashboard Great New Tool: Analysis and Metrics

Every business has the opportunity to be both local and worldwide. Knowing how to establish numbers and metrics is the key to all business models, whether you have a bottom-up approach to business or if you instead focus on top-down.

For businesses with local presence, Google has done a great job of making some updates to the way Google Local works. It includes a completely fundamental item — metrics. You can now control how local listings are defined and you can see how visitors are finding your information. The ability to interpret these metrics and make changes to your business model is a quick and easy way to redefine how your business operates.

Per Google:

1. Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
2. Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
3. Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
4. Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location?

For small business: the Google Local Dashboard allows you to fine tune your Google presence. Registering your site for the perfect keyword and watching you stats give you the ability to know where your results are coming from.

For big business: think strategy and roll-out tactics to your smaller geographic audiences. When coordinated with scale, you can now control a huge amount of Google local presence and search visibility.

Related Post:

• How Relevant Is Your Business to Google Local Listing
• Get Your Local Business Moving
• Google Local Business Center Dashboard Showing More Data
• Your Business In Google Top Search Results
• What You Gain From Listing with Google Local Business Center

1. Google Local Searches