Google Local Business Center Dashboard Showing More Data
Google is giving local businesses the facility to access data on how users arrive at a local listing in Google Maps, figuring out what many people in a particular neighborhood are searching for.
Google’s Local Business Center (LBC) allows small businesses to create small web listing that appear next to the users’ queries that pops up in Google Maps with a link to a business’ website and address information. LBC is able to verify their address and phone number, but Google adds search results data to the dashboard within Local Business Center.
For example, Los Angeles bake shop will be able to see the zip codes from which searches originate that wind up at their listing, the keywords that searches are using to find their result, and basic stats about search activity. The idea is to give those businesses a set of metrics from which they can make business decisions about expanding delivery areas, advertising in certain areas, or what people are looking for in a local bake shop. It’s that kind of new visibility Google LBC offers into search patterns that will help business owners.
Take note that this feature is not linked to any of the accounts that businesses might have with Google’s AdWords or AdSense programs.
Local Business Center Dashboard (photo credit: Official Google Blog)
Amazing! Not clear for me, how offen you updating your googlelocalsearches.com.
AlexAxe