Google Improves Local Search Results

In their most recent round of improvements to their Google Maps product, Google has announced they will be displaying images in their SERPs alongside the maps results for some geographic-based searches. This move has been nailed by Google as an update that benefits the user in that there are now images associated with the location to paint a clearer picture of its appearance.

Panoramio is the photo site used by Google to pull images for location-based searches. Other searches show photos from Cosmotourist as well. Search marketers should take this as a sign that they should be uploading their photos to Panoramio as well as Flickr now that Google is putting more emphasis on it. You can bet this is a sign that more of Google’s products in the future will be using images from Panoramio as well.

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