Google Local Searches – Article Marketing

A well structured article is the key to generate more leads to your website. We all know that writing articles can be a time consuming process. You need to pick a topic, get everything you know down on paper, research supporting statistics, structure the article and then send it. Sometimes it’s difficult to come up with new topics to write about.

Here are simple guides to make it easier for you next time:

1. Make a schedule for writing articles. It is very important that you do this so that you won’t get lost. How many articles can you write per day? Think on a number, and commit to yourself to write a few articles every single day.
2. Keep writing articles, that’s the only way to get better. By doing this not only you will get better, but you will also have more posted articles which will return as more traffic. The more you write the better leads you get.
3. Look for ideas. This happens to everyone sometimes. Even the best authors can’t come up with all the ideas. If you don’t know what to write about, look for authors that write about the same topics as you and see what they are writing about, take some key ideas and write your own article.

Great sources of ideas for topics are your old blog posts. However you can not just copy and paste these old blog posts directly into article directories. To do so you risk content duplication penalties and thus web traffic to your article will be negatively impacted. Refrain from re-working the article line by line. Google bots have become very sophisticated at recognizing patterns and changing words here and there is not sufficient to fool them anymore.

Also give your article a catchy title, that’s what people see first. It is crucial that you have a good one, or they won’t read your article. Those who have compelling articles got the most views. Some examples of good titles are:

“How to…”
“Top 5…”
“10 Ways to…”
“Learn About…”
“The Best…”
“Most Common Mistakes…”

These are titles that attract people because they know they will learn something from it.

But what if your business is a local, non-internet based business? Article marketing can definitely work for you. Article marketing attracts targeted customers. It is an excellent way to draw targeted traffic to your website. It also helps your customers find you. If a customer tries to look for something like your business, he/she will Google it. The objective of article marketing is to get more leads coming from popular searches of Google Local.

Just write articles on your niche and submit them. Include your location in your resource box. Keep on doing this regularly as a part of your marketing plan.

The biggest mistake that most people make when it comes to getting more people to click on their ad is the fact that they have no clue how important it is that you test this and increase your click through rate.

Here is why this is so important for the success of your Google AdWords advertising:

1. Your cost per click will actually go down. The higher your click through rate means that Google is making more money off of you every time your ad is shown.

   That means they will usually drop your bid prices on that ad to reward you for increasing your click through rate.

2. Your position will actually go up! You can actually be bidding on position number 5 and end up in the #1 spot because you have a high click through rate.

   The reason is that they know they are making a lot of money off your ad so they want to make sure you get as many views as possible so they will move you above the others who are not performing like you.

3. You will avoid some “slaps”! A lot of times Google will actually deactivate your ads if your click through rate goes too low. They see that as a sign that your quality levels are low & that you are not being relevant enough to the market.

Three Strategies For Getting More People To Click On Your Ad:

1. Stop making it about you! No one cares about how great you are or how great your site is. The more you make it about you, the less people will click on it.
2. Make sure you use the keyword in the title if you can. I have found this to work in most cases. If you include the keyword they are searching for in the title, they will often see it first and click on your ad.
3. Test your ads constantly. You want to make sure you are always split testing different versions so you can increase your traffic.

Google Local Searches

Local business market internet advertising method is to create an email list. One of the first questions asked to business owners is: What if you had a large sale of your products this weekend and wanted to promote this to your existing customers. Do you have a database of your existing clients name and email address to let them know about it?

Not surprising is that most of the potential clients will quickly say no. Then quite often you see a look of disappointment in their face. You can quickly change their look by telling them that this is some thing that can easily be implemented today. The simplest way of doing this is to create a website and install some sort of mailing list software. Instant notification will be sent for whatever news or specials your business will be offering.

So here are a few strategies you can put to good use in order to attract 1,000 visitors per day to your website using free Google advertising:

1. Start a blog via squidoo or wordpress. These are two amazing resources that you should take full advantage of on a daily basis. The local search engines are head over heels for blogs right now, especially Google. I know people that are making a full time income online strictly from blog advertising.
2. Write articles to gain a local search engine presence. Over half of the articles written can gain first page exposure on Google. The key is to do some keyword research and write quality articles with unique content. This will boost traffic to your website instantly.
3. In order to get the most from free Google advertising, you need to learn the techniques practiced by SEO professionals. Many people make this out to be magic that only a handful of people know. That is ridiculous and if you commit to learning these methods you could have 1,000 visitors per day to your website or blog easily.

In order to have success with free Google advertising you must be willing to put in a little hard work. However if you make this your mission and never quit you will see some fantastic results.